We heard rumors that Apple has been developing the upcoming Apple iWatch with Swatch, but the latter already denied this later on. But Swatch’s CEO, Nick Hayes, unveiled recently that the company will jump on the fitness-oriented smartwatch bandwagon. The Smart Touch will come with an integrated fitness tracking function; along with a touchscreen display.
The smartwatch also includes typical basic features, such as date, chronograph, alarm and time. However, the current model lacks any fitness-related offerings. The Swatch Touch with built-in fitness functions should arrive on early 2015.
Swatch seems to be concerned about the prospect of being dependent on external software and apps. Hayek also added that the Smart Touch will have a proprietary software platform. Despite its reputation as a watch maker, Swatch seems to be hesitant to participate in the promising smartwatch market and we would find out whether the upgraded Smart Touch could be huge hit.
If it is, this could encourage other traditional watch manufacturers to capitalize on the promising market. Experts have predicted that entry-level sub-$150 smartwatches will eventually enter the market in a matter of years and this could represent both a threat and opportunity for many watchmakers.